MY ROLES WITH W22: Artist management (day-to-day & big picture) • Tour management • Show promotion & ad strategy • Merch strategy • Release marketing • Booking & routing • Financial planning • Contract negotiation • Brand development
Started to help define the band’s original identity and carried it consistently across future releases, socials, merch, and live shows. Built a clear, cohesive foundation that made everything feel connected as the project grew.
Initial Branding
My first two official W22 shows!
Joined the
West 22nd Team
Joined West 22nd just after their first few unofficial backyard shows and quickly moved from helping hands into a management role. Brought forward an early brand vision and short-term growth plan, marking the start of my involvement in shaping the project.
MAY ‘23
APRIL ‘23
Sunburns is
Released
Led the rollout for “Sunburns,” which became the band’s first breakout release. The track surpassed 2.4M streams within six months and drove lots early growth across streaming and social platforms.
Worked on the creative concept and execution of the band’s first major music video, then supported the rollout and marketing. This was an early step in understanding how visual content could strengthen each release.
W22’s First
Official Music Video
JULY ‘23
AUGUST ‘23
MARCH ‘23
All The Way Home
Managed the recording process and release strategy for the EP, aligning timing, content, and distribution, which helped establish the band’s initial core audience and provided early insight into what was resonating.
Let Down &
Sleeping Alone
Directed a double single rollout from recording through release, including a music video. Continued refining marketing strategy and audience targeting based on prior performance.
MARCH ‘24
JULY ’24
Hangman
Coordinated recording logistics and executed a more targeted release strategy around this single. Focused on improving rollout timing and consistency across platforms.
First Year
of Shows
Played 65+ shows across Texas and surrounding states in the band’s first active year. Built early market traction and developed a live foundation that supported future touring.
2024
OCTOBER ’24
ACL Fest
Maintained consistent communication with ACL talent buyers, sharing updates and new music leading up to the festival. Secured an early afternoon slot, then spearheaded and tour managed the performance, overseeing visuals, on-stage branding, and fan engagement moments to maximize impact.
Nowhere To Be
Led the rollout of the band’s debut album across recording, marketing, and visuals, coordinating timelines and deliverables through a waterfall strategy with two singles ahead of the full album drop. The project generated 1.5M+ streams in its first month and drove a 352% increase in monthly listeners
What’s Next
Wrapped up my time with West 22nd at the beginning of this year and am now focused on finishing my degree. Excited to take what we built and everything I’ve learned and apply it in a full-time role within the music industry!
APRIL ‘25
MAY ‘25 - JUNE‘25
NWTB Tour Pt. 1
Fully routed and tour managed a 21-date national run, handling everything from logistics to merch and day-to-day operations on the road. We averaged ~85% ticket sales with 12 sold-out shows, turning first-time markets into strong fan bases
Led operations across a 25-date national run with one international date in Canada, overseeing finances, merch, and overall performance. Built on Tour 1 learnings to scale revenue, contributing to $115K+ in tour revenue and $50K+ in merch.
JANUARY ‘ 26
APRIL ‘25
Album Release Show
Maintained consistent communication with ACL talent buyers, sharing updates and new music leading up to the festival. Secured an early afternoon slot, then spearheaded and tour managed the performance, overseeing visuals, on-stage branding, and fan engagement moments to maximize impact.
Album and single covers!
NWTB Tour Pt. 2
OCT ‘25 - NOV ‘25
