DoorDash
Led the budget and logistics team for a 1st place DoorDash pitch competition through Texas Media & Analytics in partnership with Wavemaker, helping develop and present a comprehensive, data-driven communications strategy informed by audience insights, strategic media planning, and campaign optimization.
Managed project timelines and deliverables for Bootstrap’s College Houses strategy session in the Integrated Communications Campaigns course, while contributing to the SWOT, competitive analysis, and primary research used to shape the campaign strategy.
College
Houses
Apple TV+
Directed budget and logistics planning for a communications strategy pitch for Apple TV+, helping develop a campaign centered on the launch of a streaming bundle tied to Ted Lasso and the growth of women’s soccer, including media planning, campaign flow, and budget allocation.
Urban Roots
Served as Project Lead for a communications campaign developed by Green Thumb Media for Urban Roots, coordinating timelines and team deliverables while helping develop a strategic media plan supporting the organization’s expansion into the Atlanta market.